Southwest Airlines

This project started with a simple question, "what if Southwest Airlines started flying to Canada?" It was during my time at WestJet when the two airlines signed a Memorandum of Understanding to start a codeshare agreement allowing each to carry the other's guests and share the revenue. Using Victoria as their first destination, I created a mock print campaign to appeal to audiences both north and south of the border.

Client: Personal

Canada, eh.

Four more ads in the campaign.